Legal services reimagined for the modern business world

Joseph Ori is the Founding Partner of Lumora Law, a modern corporate and emerging industries law firm serving founders, operators, and high-growth enterprises.

His practice focuses on complex business structuring, regulatory strategy, transactional execution, and risk architecture. Joseph regularly advises companies operating in highly regulated and evolving sectors, including cannabis, consumer brands, hospitality, and emerging technology ventures. He approaches each matter with a dual perspective — combining legal precision with the practical judgment of an experienced operator.

In addition to leading Lumora Law, Joseph is the founder and owner of Ori Law Group, a multi-state litigation firm focused on catastrophic injury and complex civil matters. Over the course of his litigation career, he has personally recovered more than $150 million for injured individuals and their families and has been recognized as an Illinois Super Lawyer for eight consecutive years.

His active litigation practice informs his corporate counsel. Joseph structures agreements, operating frameworks, and strategic transactions with a litigator’s discipline — anticipating dispute exposure, enforcement leverage, and risk vectors before they materialize. Clients benefit from counsel who understands not only how deals are built, but how they are tested.

After his honorable discharge from the United States Military Academy at West Point due to a training injury, Joseph attended Columbia University in New York City before returning to Chicago to earn his law degree.

Across his ventures, Joseph approaches leadership with discipline, strategic clarity, and a commitment to building durable institutions.

Jon Purow is a Founding Partner of Lumora Law.  At the firm, Jon focuses on intellectual property and corporate matters, and assists client in a wide variety of industries, including cannabis and cryptocurrency.

More specifically, Jon specializes in general intellectual property prosecution and transactions, as well as cannabis regulatory, intellectual property, corporate and transactional matters. While Jon prides himself on finding strategic and creative manners to cost-effectively resolve unavoidable disputes, he vigorously advocates and litigates for his clients when circumstances dictate.

Jon also assists clients by making connections to buyers and sellers of cannabis state paper licenses and operational businesses.  In addition, Jon hosts the podcast “Highly Enlightened”, syndicated by Ganjapreneur.   Jon frequently speaks and moderates panels at industry events and conferences such as NY Cannabis Insider, Cannavest, and Benzinga’s Cannabis Capital Conference. He earned his B.A. degree from Brown University and his J.D. from Benjamin N. Cardozo School of Law.

Fabian Limon is a Founding Partner of Lumora Law, bringing a rare combination of legal expertise, entrepreneurial experience, and deep industry knowledge to his practice.

His legal work spans entity formation, regulatory compliance, capital formation, fund formation, corporate governance, mergers and acquisitions, and labor and employment law. Fabian has represented clients across the full cannabis supply chain, from cultivators and processors to multi-state operators and dispensaries, and has personally overseen nearly $550 million in cannabis industry transactions.

Beyond his legal practice, Fabian is an active owner and operator of multiple businesses with protected intellectual property. His entrepreneurial experience spans commercialization strategy, supply chain development, and economic modeling, giving him a practitioner's perspective that extends well beyond legal counsel. Clients engage him not only for legal strategy but for hands-on guidance on how businesses are actually built, scaled, and sustained in highly regulated environments.

Fabian began his legal career in Big Law before helping build the Chicago corporate cannabis practice at Greenspoon Marder, a nationally recognized cannabis firm.

More than just a lawyer, Fabian takes a multi-dimensional approach to his work, combining legal strategy with practical solutions and viewing the law as one of many tools in his arsenal. Known for his calm and pragmatic communication style, he simplifies complex issues and fosters collaboration across stakeholders. His philosophy is simple: do amazing things with incredible people.

Fabian holds a J.D. and an LL.M. in Employee Benefits from UIC John Marshall Law School and a B.S. in Political Science from the University of Illinois at Urbana-Champaign.